I highly recommend you take all the modules because there will be some overlap between them. Some people I have talked to said it took them a week.įor studying I only used their eLearning modules here You need a minimum score of 700 on both tests to become certified, and it took me 48 hours to receive my digital badge. Facebook is actively avoiding this pitfall by making their tests as rigorous and truthful as possible. I am cynical to the point if someone tells me they are Google AdWords certified I immediately think they just looked up the answers to the test. It was honestly a little uncomfortable but overall I like Facebook's process because they want their certifications to have value. DO NOT USE YOUR IMAC OR A DESKTOP WITH A BUILT IN WEBCAM, YOU WILL BE EXPECTED TO SCAN YOUR ENTIRE TESTING ENVIRONMENT AND PICKING UP UP AN IMAC TO SHOW THE PROCTOR YOUR ROOM IS A BAD IDEA (use your laptop or a USB webcam). You cannot see the proctor, you'll only hear him. They will check everything from your desk, to the ceilings, and even ask you to roll up your sleeves. When you load up the test your webcam will connect to a proctor who will ask you to take your webcam and do a room scan. Take the test when you are home alone, anyone who walks in your room can lead to disqualification. That means the only thing on your desk should be a laptop, a glass of water is forbidden. They are very serious about taking the exam on a sanitized desktop. When you register for the exam Facebook will send you a list of instructions on how to prep your test environment- READ IT. When you take the exam you'll have to download a program that takes over your computer and your webcam must be on at all times so the online proctors can see you. Whereas the Google AdWords exam is a complete joke and easy to cheat on, Facebook has taken a different route and is making the test as "cheat-proof" as possible. I chose the online route because it was easier for me. Facebook allows you to take the exam online or in pre-approved testing center. I took both exams in one sitting and it took me about 3 hours to complete. Each exam costs $150, so you'll be expected to shell out $300 to become fully certified (prices are adjusted on less developed countries I believe). To become certified you need to pass 2 exams, a basic "core competencies" exam and then 1 of 2 options a "Buying Professional" or "Planning Professional" track. It is a new exam and there is not a lot of "inside" information about it. I'm not posting this to brag, but I'm leaving it open for discussion or PMs for anyone interested in taking it. In addition, Facebook provides an immense opportunity of learning & shapes individual advertising skills according to the Social Media trends & technologies through the implementation of the knowledge innovative techniques, and tools via Facebook Blueprint.Last month I passed both the core competencies exam and the Buying Professional exam to earn my certification. Also, most importantly it allows to segregate yourself from the non-certified professionals and helps to stand out of the crowd. Hence, on the completion of the certificate courses, Facebook gives a Badge which helps to showcase your certificate to your clients which increases an individual’s creditability & recognition in the market. Also, to uplift an individual’s online social marketing skills. Also, it is designed from a basic to advanced level knowledge transmission to test. Facebook Blueprint is the revolutionary & the only authentic officially recognized certification program by Facebook. Is Facebook Blueprint Certification Worth It?Ī Loud “YES”. Result oriented managing, creation & purchasing Facebook Ads.Įffective audience targeting and performance improvement via auction. Learn about different techniques that help to utilize the audience reaches and optimizes the frequency. Īdvertiser gets the opportunity to learn the proper marketing plan for investment on Facebook Ads. For Individuals, it helps to get a better career opportunity. Give you the clear vision that how Facebook advertising helps to maximize ROI. Help to stand out in Digital Marketing Industry. Hence it’s an attempt from Facebook to provide a curate learning for individuals who are interest in developing strong base for Facebook Marketing. Also, it’s a comprehensive guide to Facebook ads & marketing. How can we do this? Facebook has launched an educational program called “Facebook Blueprint” which is a global training and certification program about marketing on Facebook. Therefore, most of the users are spending their time to scroll news feed and posts stories on timeline depending on their interests which helps the advertiser to grab this immense opportunity for marketing and advertising. In the 21st century Facebook is the leading social networking site accumulate with lots of feature and facilities.
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